B2B Demand Generation Resources

Interested in learning more about B2B demand generation? Check our resources for the latest information and advice from our experts.

Digital Litmus Blog

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B2B Chatbot Myths Debunked
MarTech

October 24, 2019 | Digital Litmus

B2B Chatbot Myths Debunked

B2B chatbots are often misunderstood in the sector, but in reality they can deliver great value and opportunities.

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What Is Conversational Marketing?

January 18, 2019 | Digital Litmus

What Is Conversational Marketing?

Conversational marketing allows you to personalise your communications while saving time. Learn what it is and how to apply it to your business.

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What is a Value Proposition?

April 21, 2017 | Digital Litmus

What is a Value Proposition?

What exactly is a value proposition? Why is important? How do I create one? Read on to find out more.

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To consistently generate results, your demand generation needs to be strategic, systematic, and measured.

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